Selling

4 REASONS TO USE AN AGENT WHEN SELLING YOUR HOUSE

A professional estate agent brings several crucial values to the table when selling a property.
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Author
Kayla Ferguson
2 min read
29 Aug 2024
Updated
03 Feb 2020
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4 REASONS TO USE AN AGENT WHEN SELLING YOUR HOUSE

In an attempt to cut down on costs, some sellers might be contemplating listing their homes without the services of a real estate professional. Although it may seem like a great way to reduce costs and avoid paying an agent’s commission, it also means that the seller will have to do all the work themselves.

At first glance, selling a property privately may appear to be an easy process of just listing the home online and waiting for a potential buyer to come calling. Apart from the convenience of leaving it to a professional, an estate agent brings several other crucial values to the table. As an expert working within the property market on a daily basis, an agent will be able to assist the seller with correctly pricing their home, marketing and advertising the house, running show days and negotiating the sale.

Because of their expertise in the field, an agent is far more equipped to handle the sale process, taking much of the responsibility of the seller’s shoulders. If an estate agent does not sell the property, they do not get paid, so it is in their best interest to ensure that they make every effort to find the right calibre of prospective buyers.

Here are four other reasons why using an agent will help sellers to make the most money in the shortest time when selling their homes:

  1. Higher profit potential

While many people think they will make more money by avoiding paying an agent’s commission and handling the sale themselves, statistics reveal otherwise. In most cases, selling the property through an agent will bring about a higher profit, often enough to cover commission and more. Why is this? Well, for one thing, the estate agent has the experience and resources to price the home appropriately. According to studies, homes that are priced correctly when they are first listed sell faster, and for a better price than those that list at inflated prices and linger on the market for longer than they should. The longer the home stays on the market, the more the price tag will decrease.

  1. Free up your valuable time

It won’t take long to list the property online, but that is not where it ends. There is also the matter of handling potential buyers, not to mention home inspectors and appraisers. All of this can be extremely time-consuming. An agent will also be able to screen buyers, help sellers to prepare for home inspections and ensure that the whole sales process is handled efficiently.

  1. The subtle art of negotiation

Considering that a home sale is probably one of the biggest deals that a seller will make in the lives, wouldn’t they want the negotiating skills of a seasoned professional helping them along? Listing the home with an agent also means that the seller will get the agent’s marketing power, access to their network and connections.

  1. Low risk, high reward

If a homeowner sells the property themselves, they run the risk of making mistakes and dealing with the possible legal consequences. The process can be complicated, and there is a lot of paperwork that needs to be completed correctly. An agent will know the ins and outs of what is required and how it needs to be filled out.

Due to the nature of property sales and the huge financial impact these transactions have on people’s lives, the right estate agent can add value and be a helpful, professional guide for homeowners to rely on.

author
Author
Kayla Ferguson
Marketing & Communications Manager
Marketing and Communications Manager for RE/MAX of Southern Africa since 2018.
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