One of the biggest gatherings of real estate agents occurs in Sun City every second year, as the RE/MAX of Southern Africa network gathers for a two-night extravaganza of networking, conferencing, and red-carpet celebrations.
This year’s event also marks the 30th anniversary of RE/MAX in Southern Africa. RE/MAX began operating in the South African market in 1995 and has since grown to over 3,300 agents operating out of 170 offices licensed in five countries in the region, making it the largest real estate brand in the region by over 1,000 agents.
In 2024, RE/MAX achieved remarkable milestones, creating 485 millionaires and expanding its agent base by a net growth of 70 agents. The company also opened 13 new franchises and ended the year with R30 billion in registrations and R34 billion in reported sales. Holding a 10.7% market share (the largest of any single real estate brand), RE/MAX demonstrated exceptional performance despite a seemingly stagnant residential market compared to 2023. Notably, the company grew by 7% year-on-year, significantly outpacing the market. This achievement is particularly impressive given the modest agent growth, highlighting the increased productivity and impact of existing agents.
To celebrate their agents’ remarkable performance in 2024, the brand hosted a two-night convention in February 2025, held at Sun City Resort. There was an exciting line-up of speakers and MCs who left the over 900 conference attendees feeling motivated, entertained, inspired, and energised for the rest 2025. The line-up included comedy genius Rob van Vuuren, celebrity host Michael Mol, and two-time Olympic champion Tatjana Smith (to name but a few).
To accommodate their growing guestlist, the brand hired the Superbowl for their aptly themed pearl Awards Evening that is set to end off the conference. Attendees enjoyed a live performance by the popular Naledi Mohapi Band.
The event also included a market store for branded merchandise, a fun team building workout session, plenty of opportunities for networking, and of course, loads of awesome giveaways and prizes.
“The RE/MAX Convention is more than just an event – it’s a celebration of excellence, a catalyst for growth, and a testament to the incredible spirit of our network. Every two years, we bring together the best in the business for an unforgettable experience of learning, networking, and recognition. It’s an opportunity to be inspired, to share in each other’s successes, and to leave empowered to reach even greater heights. There’s simply nothing else like it in the real estate industry,” says Regional Director and CEO of RE/MAX of Southern Africa, Adrian Goslett.
