From 06 March 2023, RE/MAX of Southern Africa will be airing a one-month radio campaign on Algoa FM, Smile FM, East Coast Radio, and Jacaranda FM, featuring well-known South African comedian, Alan Committie.
“Being on radio is a great way for us to reach consumers, especially now that everyone is getting back into the routine of regular school runs and the commute to the office,” says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.
The campaign creatively pokes fun at the idea that nobody can be the best at everything while also drawing on the brand’s current campaign slogan: “RE/MAX. The Sign You Want. The Agent You Need.” RE/MAX Agents are focused on selling homes and it’s what they do best. Their efforts are better spent helping clients buy, sell, or lease real estate and that is where they outshine their competitors. That’s why you want a RE/MAX sign outside your house and that’s why you need a RE/MAX agent to help guide you through the whole process.
“Part of the reason so many agents and clients choose to work with RE/MAX is because of our large marketing reach. RE/MAX is the largest name in real estate across the globe. A national campaign such as this one helps our brand remain number one in the eye of the consumers and helps our agents and offices attract new business,” says Goslett.
The radio ad will air throughout the day across four national radio stations, so keep your ears tuned in to make sure you do not miss the advertisement!
